About Us

Originating from Gata de Gorgos (Alicante), Vicente Grimalt, the founder and manager of our brand, began his professional journey in 1968 through the street vending of products typical of his hometown, among which we can highlight the famous baskets and hats. After a few years, in 1990 he founded the company CLAVE DENIA S.A., dedicated to wholesale sales. With years of wholesale experience, Vicente Grimalt brings our brand, "ALE-HOP," to life by opening the first of our stores on La Calle Paz in Valencia.

From today onwards, we want you to be part of our history.

You are ALE-HOP!

Our team

The ALE-HOP team consists of over 1800 'Hop-pers' focused on surprising, innovating, and offering fun and uniquely designed products at affordable prices. Visit us at your nearest store or online and discover the ALE-HOP experience.

We are made of what dreams are made of!

Our emblem

In 2001, with the opening of the first ALE-HOP store, it was decided that there was a very important team member who should always be present in the stores: OUR COW.

Yes, the same cow that rings the bell every time a customer enters to enjoy our products!

Our stores

Our stores are located in the most iconic areas of major cities, as they are highly frequented streets by both tourists and locals. We also have stores in busy train stations and airports.

The best team with the best products in the best locations.

Our mission and vision

Our mission: "To create lots and lots of ILLUSION accessible to EVERYONE."

Our vision: "To be the benchmark of ILLUSION in the woooooooorld in a fun, original, and sustainable way."