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At ALE-HOP we believe that change begins the moment we decide to make it possible

We work to improve our processes, make more responsible decisions and move towards a brand that is more committed to the environment and to people. We bet on in-house design and direct control over our products as an opportunity to rethink, adjust and evolve.

Impact

We know that caring for the planet also means caring for those who inhabit it, which is why we draw inspiration from the global goals set by the United Nations to move forward with purpose. Setting ourselves goals lets us stay clear on our direction and take on challenges with ambition.

We believe these challenges are key to sparking new ideas, attracting talent and continuing to drive change that can also inspire those around us. We work to reduce our impact and make more conscious decisions every day.

Designing with purpose: from concept to real impact

At ALE-HOP we see design as the first step towards a more conscious and responsible way of creating.

Our creative team is constantly evolving, including in terms of sustainability, exploring new ways to design products that care for the planet without giving up the freshness, humour and energy that define us.

Sustainable evolution

Our creative team is constantly evolving, exploring ways to design products that care for the planet without giving up the freshness, humour and energy that define us

Transparency

We promote the digital product passport, a tool that allows us to share clear information about the composition, traceability and origin of materials

Responsible supply chain

We require responsible practices from our suppliers, requesting ESG information that guarantees responsible practices at every stage of the product’s life cycle

Certifications

We work with companies that hold ISO 14001 and 9001 certifications or that have active environmental policies in place to reduce their ecological impact

Fair conditions

On the social side, we prioritise guaranteeing fair working conditions, respect for human rights and the carrying out of independent social audits, such as those conducted by organisations like BSCI. When it comes to governance, we require regulatory compliance and real traceability of the origin of materials.

Reducing plastics

In our ongoing effort to care for the environment, we have taken important steps towards sustainability, eliminating plastic bags both in our physical stores and online. We continue to implement measures to minimise the use of single-use plastics, actively contributing to waste reduction and encouraging more responsible practices for the environment.

Logistics

We work to make our logistics ever more efficient and responsible

We optimise our distribution processes to avoid unnecessary trips, we group shipments together and make the most of every load. We do this in collaboration with logistics partners who share our commitment to reducing the impact of transport. We prioritise sea and land transport, and only use air freight on intercontinental routes where there are no viable alternatives.