How to create viral content for TikTok

Whether you want to develop a personal brand or boost your company to the top, you have to be up to date on one of the most famous platforms of the moment… TikTok!  

TikTok is one of the most downloaded mobile apps in recent years. This is one of the networks that has grown the most... Exponentially, in fact!

According to data on Statista, TikTok is sixth in the ranking of social networks with the largest number of active users in the world. More specifically, it had 1.051 billion users as of January 2023.

That's why we're bringing you a post today with 5 tips to get started using this app as a branding tool for your personal brand or company. Take your content to another level and let the world know about your videos.

1. Is TikTok the right social network for my brand?

The first step in any social media marketing strategy is to know what your ideals are to reach your target audience.

Know your target audience, establish their demographic characteristics, and then investigate whether you can reach them through this social network.

Here is a list of TikTok user characteristics in 2021:

• Gender: 59% of active users are women.

• Age: users usually range between the ages of 18 and 24. In other words, this social network is mainly aimed at a very young audience. Generation Z represents 39.8% of the users. But this doesn't mean that it is exclusively for this age group. In fact, TikTok also has many users over the age of 25.

If your target audience meets these characteristics, then you can already consider starting to work with this tool with significant potential.

2. What kind of content is a hit on TikTok?

The content on this social network can be divided into categories.

While the content is always the same style, short videos with practical guides, jokes, funny dances, and so on, there are some types of content that do better than others.

Here's a list of the 3 types of TikTok content sorted by popularity:

1. Entertainment. This category is quite wide, and it includes everything from a funny video about something silly to a make-up guide or videos about changes in look made by the hottest influencers.

2. Dance. Dance challenges usually start with a new song that gets popular when a user or the original singer creates a train with choreography. A good example of this is the legendary dance for the song ‘Despechá’ by Rosalia. It went viral during the summer of 2022.

3. Joke. There are a lot of prank videos on this social network that are seen around the world.

3. Statistics that tell us how our account is doing.

The statistics on this social network are divided into four sections: Content, Followers, Overview, and LIVE.

Overview. This section shows at a general glance:

• Participation: video views, profile views, likes, comments, and shares. You can also filter by date.

• Followers: Number of followers you have in total, as well as the growth rate.

• Content: Where your latest posts will appear.

• LIVE: your live videos.

The most interesting thing here is to be able to see the demographics of the people who have viewed your content in the ‘followers’ section. This way, you can know if you are really reaching your target audience.

4. Stay up to date with what's going on at all times and keep up with the times.

TikTok is a social network that's constantly changing. Its contents change quickly, and what goes viral today is old news tomorrow.

So you should always be on the lookout for new trends and challenges. You can follow the most influential accounts to follow their content and get inspired, as well as other leading brands in your sector.

Some of the most successful companies on TikTok:

• @Kfc_es: 4.5 M followers + 63 M likes.

• @starbucks_es: 583.3 K followers + 7.2 M likes.

• @iberdrola: 233.7 K followers + 6.3 M likes.

These are just some examples of companies that work with their brand on this social network.

Look for those that are in the same sector or category and get inspiration to create your content.

5. It has the accessories needed to create quality videos.

While the type of content on the app may be more spontaneous compared to other networks, users value quality in video recording in the two most important regards: light and audio.

That's why we suggest including a light ring in your videos to create studio light when you don't have natural light and a streaming microphone to get crisp, clear audio when you want to go live.

Follow our tips and start working with Tiktok to publicize your brand. Create the most spontaneous and fun content to connect with your audience.