How to create original content for your social media accounts?

I'm sure you've heard it countless times: companies' digitization has brought with it new digital professions.

Today, any company, business, or professional that doesn't have a presence on digital platforms, and specifically on social networks, “doesn't exist.”

All this also entails the creation - or evolution - of some professions, such as content creators - those who work in content creation.

And then there's data! According to a recent study by the IAB Spain, the number of users on social networks has grown by 8.8% in just two years, and 48% of these follow influencers.

While professional content creation is a far cry from the everyday use that we as individuals can generate on our social media channels, we at ALE-HOP are bringing you some tips and tools to get started in this world - and who knows! You just might discover your vocation.

Original, fun, creative content

The most important thing is to be natural and create unique, original content. Be yourself; don't try to copy other people's content, and don't share something you don't like. First of all, only share content that you like and, of course, adds value for your audience.

It's okay to be inspired, but don't copy. Your followers will appreciate the sincerity and naturalness you convey.

Do some brainstorming and only keep ideas that you think your fans might like and enjoy.

Quality content

Offer your followers quality content. This will make them appreciate your effort and work more and, as a result, share your posts to reach more people. And don't forget: analyze the interactions with your content. This is highly valuable data - more than the number of followers!

As for  audiovisual content, lighting is a very important factor. If you want to improve the quality of your videos or images and the lighting conditions both outdoors and indoors, getting a more professional feel, get a selfie ring light. Make sure to get one with different shades of light: warm, cool, and mixed. This way you will perfect the lighting in your video according to your surroundings. If it also has a tripod, it will be much easier for you to use it.

Consider the sound for your videos

There's nothing more annoying than a video that can't be heard well - or even worse, one that has a lot of ‘noise’ and no clarity.

If you want to avoid this and have Instagram's algorithm detect your content as quality content, get a small wireless microphone. They are usually very easy to put on and discreet to wear. Amplify and isolate your voice, and turn your audio into high quality sound.

Record your travels and fun times

Your followers will pay a lot of attention to your trips and leisure time; they are interested in good recommendations for places to visit and fun ideas for things to do.

You just need your cellphone to capture it. However, we'll suggest a few ideas so you can do so without breaking a sweat:

• First of all, be careful! Don't run out of battery! You can't leave your followers hanging. Always carry a high-powered portable charger with you. A 10,400 mAh portable charger will give you about 4 to 5 charges for your phone.

• Even if you shoot outside the house, lighting is a very important factor to consider. Try to bring a portable light with you to record in the best way possible. Simulate the lighting of a professional studio anywhere!

• If you want to listen to the music for your videos anytime or even record videos using sound from headphones, you can also use wireless headphones.

And of course, follow the trends

Viral challenges on social media platforms like Instagram and TikTok are a growing social phenomenon. This is a challenge that one user, usually a famous one, starts and which starts to spread... and suddenly everyone is doing the same dance!

You just have to learn the challenge and 3, 2, 1... action!

We hope these recommendations will help you become a pro in digital content creation!