{"id":38012,"date":"2026-09-15T07:36:31","date_gmt":"2026-09-15T07:36:31","guid":{"rendered":"https:\/\/www.ale-hop.org\/?p=38012"},"modified":"2026-09-16T08:47:11","modified_gmt":"2026-09-16T08:47:11","slug":"ale-hop-tienda-experiencial-valencia-2","status":"publish","type":"post","link":"https:\/\/www.ale-hop.org\/es\/ale-hop-tienda-experiencial-valencia-2\/","title":{"rendered":"ALE-HOP transforma su tienda de la calle de la Paz de Valencia en una experiencia inspirada en la m\u00fasica y la historia del edificio\u00a0"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>ALE-HOP contin\u00faa avanzando en su apuesta por tiendas que ofrecen mucho m\u00e1s que una compra.<\/strong>\u00a0Coincidiendo con su 25\u00ba aniversario,\u00a0<strong>la marca\u00a0ha renovado una de sus primeras tiendas; su punto de venta\u00a0de la calle de la Paz de Valencia,<\/strong>\u00a0situado en el emblem\u00e1tico edificio que acogi\u00f3 la Uni\u00f3n Musical Espa\u00f1ola, anteriormente conocida como Casa Dotesio.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La tienda abri\u00f3 esta nueva etapa el pasado&nbsp;<strong>11 de septiembre<\/strong>, con una propuesta&nbsp;<strong>que pone en valor la historia del edificio e integra referencias musicales y arquitect\u00f3nicas en el espacio<\/strong>. El objetivo es reforzar el atractivo de una de las tiendas m\u00e1s ic\u00f3nicas de ALE-HOP en Valencia y&nbsp;<strong>convertir la visita en una experiencia m\u00e1s sorprendente, participativa y memorable.<\/strong>&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Adem\u00e1s,&nbsp;<strong>esta renovaci\u00f3n refleja el compromiso de ALE-HOP con la conservaci\u00f3n y el respeto por los espacios hist\u00f3ricos que acogen sus tiendas.<\/strong>&nbsp;La marca&nbsp;<strong>busca integrar su universo creativo sin perder de vista la la memoria y los elementos singulares de cada edificio, especialmente cuando forman parte del patrimonio y la historia de la ciudad.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La renovaci\u00f3n tambi\u00e9n se aprecia desde el exterior. La fachada incorpora nuevos elementos decorativos inspirados en la identidad hist\u00f3rica del inmueble, entre ellos una reinterpretaci\u00f3n de la lira cl\u00e1sica integrada en una columna j\u00f3nica que formaba parte del emblema comercial de la antigua Casa Dotesio.&nbsp;Estos detalles conviven con la identidad visual de ALE-HOP y conectan el pasado del edificio con su nueva etapa.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>En el interior, la gran protagonista es una&nbsp;<\/strong>sala musical interactiva<strong>&nbsp;dise\u00f1ada para que los visitantes puedan experimentar&nbsp;con los sonidos.&nbsp;<\/strong>El espacio cuenta con tubos musicales de colores, maracas giratorias instaladas en la pared y un espejo frontal que completa la experiencia visual.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Con esta intervenci\u00f3n,&nbsp;<strong>ALE-HOP recupera parte del car\u00e1cter cultural y musical de un edificio con historia<\/strong>&nbsp;<strong>y lo traslada a su universo de&nbsp;ilusi\u00f3n<\/strong>.&nbsp;Una nueva forma de descubrir la tienda de la calle de la Paz, donde cada visita puede sonar diferente.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La propuesta une la identidad de ALE-HOP con la historia musical y arquitect\u00f3nica de uno de los edificios m\u00e1s emblem\u00e1ticos de la calle de la Paz. <\/p>\n","protected":false},"author":6,"featured_media":38443,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[57,58],"tags":[63,60,64],"class_list":["post-38012","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-empresa","category-noticias","tag-ale-hop","tag-empresa","tag-marca"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>ALE-HOP estrena una tienda experiencial 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