Some things change\u2026 without losing what makes them unique. And that is exactly what has happened to the ALE-HOP cow.<\/p>\n\n
The brand\u2019s most beloved icon has been given a fresh new look. Now, as well as welcoming visitors and bringing smiles to their faces, it also tells the story of who ALE-HOP is.<\/p>\n\n
\u201cOver the years, our cow has become far more than an icon. It has been present in our shops, throughout our collections and in the memories of millions of people who, when talking about us, say: \u2018Yes, of course \u2014 the shop with the cow!\u2019\u201d the company explains.<\/p>\n\n
The new cow retains the same fun and friendly personality it has always had, while its distinctive markings have been transformed into small symbols representing the brand\u2019s values and origins.<\/p>\n\n
One of them pays tribute to Gata de Gorgos, the town where it all began.<\/p>\n\n
Others represent ALE-HOP\u2019s creative spirit, teamwork, transparency and enthusiasm, as well as the brand\u2019s distinctive way of seeing the world through excitement, surprise and fun.<\/p>\n\n
\u201cWe wanted our cow to remain the one everyone knows and loves, while also allowing it to tell our story,\u201d ALE-HOP explains.<\/p>\n\n
Each of the cow\u2019s new markings has a special meaning:<\/p>\n\n
\u201cEstamos como un cencerro\u201d \u2014 We\u2019re round the bend \u2014 represents creativity, curiosity and fun.<\/p>\n\n
\u201cSomos la leche\u201d \u2014 We\u2019re amazing \u2014 reflects the team\u2019s professional, humble and proactive spirit.<\/p>\n\n
\u201cBlanco y en botella\u201d \u2014 We’re crystal clear \u2014 symbolises transparency, commitment and honesty.<\/p>\n\n
\u201cSomos una pi\u00f1a\u201d \u2014 We\u2019re a thigt-knit team \u2014 represents team spirit, empathy and a positive working environment.<\/p>\n\n